Bringing Kwong Shin Optical into Sharp Focus with PR Agency Saltine Communications
- saltinecomm
- Mar 12
- 2 min read
Dive into Saltine’s journey as Kwong Shin Optical’s PR Agency where we set out to position this beloved Singaporean institution as the go-to destination for all things optical. As we develop media strategies for an effective PR campaign, our goal is to uncover the unique qualities that set them apart.
Kwong Shin Optical started as a booth selling sunglasses near Arab Street back in 1976. Over time, it grew into a family affair, with James Lam's wife, Annie, and their daughter, Lam Hui Li, an optometrist, joining the business. Today, it's a testament to the power of family and community.
Our role is to amplify this legacy by crafting stories that capture the heart of Kwong Shin Optical. We focus on showcasing their dedication to providing exceptional customer service and their wide range of eyewear and optical services. From the latest fashion trends to advanced contact lenses, we want people to know about the great stuff they offer, but more importantly, we want to share the love and care that goes into every interaction.
But what really sets Kwong Shin Optical apart is their story. We work on sharing tales of their family legacy and community involvement. This helps build a deeper connection with their audience, showing them as more than just an optical shop, but a trusted family business that truly cares. Lam Hui Li, who left her desk job to join the family business, has been instrumental in modernizing their approach while keeping their core values intact.
We partner with media outlets who genuinely appreciate Kwong Shin Optical's unique approach. By securing features in prominent publications, we help spread their story to a wider audience. This approach not only boosts their visibility but also fosters a sense of community and loyalty among their customers. We believe that by sharing their story through the right channels, we can help them reach new heights while staying true to their roots.
Saltine Communications is proud to be Kwong Shin Optical’s PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
List of Media Features Secured
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