Anya Active Empowers Women Through Fitness with PR Agency Saltine Communications
- saltinecomm
- Mar 17
- 3 min read
Dive into Saltine’s journey as Anya Active’s PR agency to position our client as a trailblazer in empowering women through fitness, as we uncover the media strategies essential for an effective public relations campaign promoting their innovative activewear.
According to statistics, 67% of women in Singapore actively engage in fitness activities, demonstrating a clear shift toward prioritising health. As fitness becomes an integral part of daily routines, Anya Active has been at the forefront, offering high-performance activewear designed to support women throughout their fitness journey. With the strategic support of Saltine Communications, Anya Active has been able to position itself as a go-to brand for modern women seeking both style and functionality.
The Rise of Empowering Fitness
Anya Active, a homegrown activewear brand based in Singapore, has quickly established itself as a key player in the competitive fitness apparel market. Founded by Singaporean entrepreneurs Melinda Sutikno, Anya Active focuses on providing high-quality, stylish, and functional activewear for women. The brand has gained significant attention for its combination of fashion-forward designs and performance-driven materials, aiming to create activewear that is not only stylish but also supportive during high-intensity workouts.
Anya Active’s product line includes a range of performance-driven activewear made from fabrics that are breathable, moisture-wicking, and designed to move with the body, providing comfort and flexibility. Their pieces are tailored to a variety of fitness activities, from running to yoga, and aim to make every woman feel confident, whether she's hitting the gym or practicing mindfulness in a yoga class.
The brand’s focus on inclusivity has resonated well with customers. Anya Active’s vision is to empower women of all shapes and sizes by offering products that cater to their unique needs. Their size-inclusive collection has further strengthened their brand’s reputation as an advocate for body positivity, celebrating diverse representations of beauty.
Anya Active’s emphasis on quality is matched by their commitment to sustainability. The brand incorporates sustainable practices into their product development, ensuring that both the environment and consumers are considered in every decision. Whether it’s through the use of eco-friendly materials or adopting sustainable packaging, Anya Active is dedicated to creating a positive impact on both the fitness community and the environment.
Saltine Communications, as Anya Active’s PR agency, employed a tailored media outreach strategy to amplify the brand’s message and increase visibility. By focusing on themes such as empowerment, inclusivity, and wellness, we were able to highlight how Anya Active is revolutionising the fitness industry for women in Singapore and beyond.
Through strategic media placements, Saltine Communications was able to secure coverage in top-tier publications, effectively spreading Anya Active’s vision to the target audience. Our approach combined the art of storytelling with solid media relations to ensure that Anya Active’s message resonated with the right audience at the right time. This has played a crucial role in positioning Anya Active as a trusted brand in the competitive fitness and activewear market.
Saltine Communications is proud to be Anya Active’s PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
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